The Marketing Guru

Direct Marketing Solutions

Direct marketing is also known as 1-to-1 marketing, because if done correctly, you talk directly and personally to each customer. We have all complained about the wasteful 'junk mail' which is not only wasteful in terms of paper, but is also costly for the company sending it out.

The quality of your direct marketing is directly linked to the quality of your database. If you operate a Customer Relationship Marketing (CRM) database, you need to ensure that you are gathering useful information, and using it for your campaigns. You can also buy mailing lists, but you need to define your requirements carefully so that your campaign is not wasteful.

Direct Marketing - Key Benefits

The Marketing Guru can undertake this work for you, and help you define your requirements and develop a brief.